Families don’t just choose a home — they choose a story they trust. This training helps providers identify what makes their Adult Family Home unique and communicate it with clarity, authenticity, and warmth. We’ll explore what “brand” means in the AFH setting, how compassionate storytelling builds trust with families, and how to craft a meaningful, memorable elevator pitch for tours and referrals. Participants will leave with simple tools they can confidently use in conversations with prospective families and partners.