
Spring Conference Materials
Welcome to our 2025 Spring Conference! Our theme this year, “Bloom Into Marketing” is designed to meet a growing need in the AFH community. We have a packed day planned with networking and vendor opportunities, engaging activities, and insightful presentations to equip providers with tools for marketing success. Plus, we’ll be serving breakfast and lunch to keep everyone energized throughout the day! Get presentations slides and handouts on this page to follow along with our speakers.
Guest Speakers

Presentations
Location! and Using Disclosure of Charges and Services as a Marketing Tool
Presenters:

Amy Thomas
Education & Support Specialist, AFH Council

Cassidy Stewart
Education & Support Specialist, AFH Council
Optimizing Your AFHC Listing
Presenter:

Maya J. Anderson
Marketing & Communications Manager, AFH Council
Helpful Resources:
Want Better Answers? Ask Better Questions
Presenter:

Amy Schmidt
CEO, Retirement Connection
Helpful Resources:
Picture Perfect: How to Transform Your Marketing Photos to Attract the Right Residents
Presenters:

Michael Garrett
AIA, Development Lead, Areté Architecture

Tamra Hood
Professional Photographer
Helpful Resources:
Generational Marketing For Your AFH
Presenter:

Alyssa Arley
Owner, A2Z Elite Services