Registration is now open for the 2025 Adult Family Home Council Fall Conference, September 25–26 at the Tulalip Resort in Marysville, WA. This year’s theme, “Road to Transformation,” will bring us together to share ideas, strengthen connections, and shape the future of our industry.

We’ve also posted a news article with details on the hotel, special rates, and booking instructions—be sure to check it out so you can plan your stay.

A big thank-you to our sponsors for making this event possible. Their support helps us gather, learn, and grow as a community.

Marketing for AFHs and Establishing Your Digital Brand Presence Webinar

August 21st, 2025 |  11:00 am — 12:00pm

Presented By: Creative Evann Studios

Learning Objectives:

This course is designed specifically for Adult Family Home (AFH) owners ready to grow their business and stand out in a crowded market. You’ll learn how to create a strong brand identity, market your services effectively, and use digital tools to consistently attract the right residents. We will talk about branding, which marketing materials you need, your website, social media presence and working with referral agencies, this course gives you practical marketing strategies tailored to the senior care industry.

1.5 hours of CE available for AFH Council members who attend the entire webinar.

Lakewood Chapter Meeting

COME MEET OUR NEW EXECUTIVE DIRECTOR BOB SCHROETER

August 19th  |  2:00pm-5:00pm

Apostolic Faith Church
5319 San Francisco Ave SW, Lakewood, WA 98499, USA

Building Safe Spaces: Effective Strategies for Infection Prevention, Vaccination, and Emergency Readiness in Adult Family Homes

Presented by Jennifer Schafer, Public Health Nurse, Tacoma-Pierce County Health Department (TPCHD) &

Elle Cooper, Public Health Nurse, TPCHD

Description:

• Participants will learn how to safeguard the health of clients and staff through vaccination and effective infection control.

• They will learn strategies to prevent outbreaks, identify various types of infectious diseases, and understand the process of reporting outbreaks to the local health department.

• Participants will also explore strategies and resources for responding to emergencies to improve their protocols and develop emergency response plans for incidents such as extreme heat and power outages.

1.0 CE available to all AFH Council members who attend.

Lunch Sponsor: Continuum Care Hospice

Lacey Chapter Meeting

August 20th, 2025  |  11:30am-1:30pm

MyMedSupplies – Community Room
6149 Martin Way East, Lacey, WA 98516, USA

How to Balance Compassion with Boundaries to Sustain Quality Care

Presented by Tara DuBois, C.N.A, Owner, of Butterflies R Us Mobile Training​

Description:

1. Compassionate Presence

   • Understand the emotional needs of those in care.

   • Practice deep listening and empathy without taking on others’ suffering.

2. Professional Boundaries

   • Learn how to say no with care.

   • Prevent burnout by maintaining a healthy emotional distance.

3. Self-Care as a Responsibility

   • Recognize that your well-being directly impacts your ability to give quality care.

   • Identify practical self-care strategies that can be done during or after shifts.

4. Resilience and Emotional Regulation

   • Build emotional resilience to deal with grief, frustration, or attachment.

   • Learn techniques like brief mindfulness, breathing, and emotional check-ins

1.0 CE available to all AFH Council members who attend.

Lunch Sponsor: Butterflies R Us Mobile Training

Federal Way Chapter Meeting

August 21st, 2025  |  12:30am-2:30pm

Calvary Covenant Church

700 SW 320th St, Federal Way, WA 98023, USA

From Caregiving to Game-Changing: AI Tools That Turn Empty Beds Into Waiting Lists

Presented by Blake Crockett, Co-Founder, and Cheng Xie, Manager, LTLinx

You will leave able to:

• Spot new revenue & occupancy gaps using an AI Website Assessment tailored to AFHs.

• Create or refresh a brand in minutes with an Auto-Logo Generator that respects elder-care aesthetics.

• Draft a month of promotions in under ten minutes with the AI Marketing Activity Planner.

• Schedule scroll-stopping posts with an AI Social Media Helper that speaks caregiver-friendly language.

• Translate daily headaches into feature requests that our team will build and credit back to you.

1.0 CE available to all AFH Council members who attend.

Lunch Sponsor: TBD

MCO Rapid Response Meetings

State staff and Managed Care Organizations (MCOs) are hosting weekly rapid response calls for providers who have questions about the transition from Behavioral Health Personal Care (BHPC) to CBHS, including questions about authorization, payment, and contracting.

While issues may not always be resolved during the call, it is the place to bring forward questions. The group can then determine a rapid response plan, which could include follow-up calls/emails/technical assistance, etc.

Please note: These calls are not for discussing individual client information. Specific contract, billing or concerns about a particular MCO should not be shared in detail on these calls, but you can request follow-up with them at this meeting to discuss with them later one on one.

Calls are Mondays 8:00AM- 8:30AM Via Teams. Register Below!

Tips for a Successful Webinar

1. For AFH Council sponsored trainings:  CE’s available for members only

2. You must be on the webinar for the full time allotted in order to receive a CE certificate

3. A certificate will be emailed to the email address you used at registration – Please allow up to 30 days to receive

4. Each registration is individual to the person registered

   • You can only register one person per email

   • If you would like to receive CE, you cannot have multiple people watching on one computer

   • You must be logged in and watching the webinar (click on the blue “join webinar” from your confirmation email – Listening on the phone only without watching the actual webinar will not qualify you for CE

All Staff of AFH Council Member Homes Can Get Free CE!

Are you aware that all staff at AFH Council member homes can receive free CE by attending our webinars and chapter meetings? It’s easy for your team to take advantage of this opportunity: just have them use your home’s license number when registering for webinars and include it on the sign-in sheet at chapter meetings. This is a great opportunity to improve your team’s professional development and give them the tools they need to excel. Send them to our events page to get them started!

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